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Pantaloons partners Payback loyalty program for fashion retail
Posted On: 19-06-2012 00:00:00 12

Fashion retailer Pantaloons has appointed Payback as its key partner in the fashion retail category. This will see all Pantaloons Green cards converted to Payback Green card, along with transfer of the award points.

Payback is India's first multi-partner loyalty program. While Future Group and Payback India have been strategically associated since August, 2011, the tie up with Pantaloonís fashion retail business is a new development.

Future Groupís chief marketing officer Pawan Sarda reportedly said that this programme allows for the understanding of customer behaviour, and thereby decipher trends and influence shopping behaviour.

 
 
 

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