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EMI scheme contributes 15% of Tanishq sales
Posted On: 21-04-2010 00:00:00 10

As per a report in the Economic Times, Tanishq, the jewelry retailer, runs a ‘Golden Harvest Saving Scheme’, which allows consumers to save Rs 500 every month for 12 or 18 months and buy gold jewelry worth the corpus plus a special bonus at maturity. The scheme, first launched in Bangalore as a pilot before going national, already has three lakh members and accounts for 15% of the firm’s total sales. Success has also been reported by other non – traditional businesses using EMI to promote their business. Dr Batras’ Positive Health Clinic reported a 12% jump in its clientele after launching an EMI scheme to pay for their beauty enhancement and other services and Levis is said to be pleased with the results of their EMI scheme since average billing size has increased by 50% after launching the scheme. At Levis customers using HDFC Bank and Axis Bank credit cards can choose to pay their bills in three monthly installments.

 
 
 

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